Dec 11, 2018

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

Nov 8, 2010

Food maker Yurun is first successful bidder at CCTV auction

BEIJING – Local food manufacturer Yurun became the first successful bidder at the ongoing 2010 CCTV primetime ad resources auction that began at 8:08am this morning.

Oct 25, 2010

Taobao, UK Expo Pavilion to auction centerpiece for charity

HANGZHOU - The UK Pavilion at Shanghai Expo 2010 today announced its centerpiece 'Seed Cathedral' will be auctioned off on online shopping site Taobao to raise money for children with cerebral palsy.

Oct 15, 2010

Jiangsu and other local TV networks to 'live auction' advertising slots

BEIJING - At least three local TV networks in China - Anhui, Jiangsu and Hunan – are believed to have plans to live auction their advertising time slots this year, following the example of CCTV’s famous annual bidding.