First-price auctions can bring some much-needed trust
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
How a DSP can increase win-rates through multi-bid
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Food maker Yurun is first successful bidder at CCTV auction
BEIJING – Local food manufacturer Yurun became the first successful bidder at the ongoing 2010 CCTV primetime ad resources auction that began at 8:08am this morning.
Taobao, UK Expo Pavilion to auction centerpiece for charity
HANGZHOU - The UK Pavilion at Shanghai Expo 2010 today announced its centerpiece 'Seed Cathedral' will be auctioned off on online shopping site Taobao to raise money for children with cerebral palsy.
Jiangsu and other local TV networks to 'live auction' advertising slots
BEIJING - At least three local TV networks in China - Anhui, Jiangsu and Hunan – are believed to have plans to live auction their advertising time slots this year, following the example of CCTV’s famous annual bidding.
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