Premium
Beyond a buzzword: How blockchain is making its mark on adtech
Premium
Mar 14, 2019

Beyond a buzzword: How blockchain is making its ...

Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.

Premium
First-price auctions can bring some much-needed trust
Premium
Dec 11, 2018

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

Premium
Marketing Mother’s Day gifts
Premium
May 10, 2018

Marketing Mother’s Day gifts

This Sunday, it's all about her. So a customer-centric approach is key.

Premium
How deep is your (data) love?
Premium
Dec 15, 2017

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?