Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
This Sunday, it's all about her. So a customer-centric approach is key.
The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?
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