Zachary King
Mar 14, 2019

Beyond a buzzword: How blockchain is making its mark on adtech

Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.

While Asia Pacific APAC has grown to be a global leader in digital ad spend, digital marketing still faces several fundamental challenges. Globally and locally, advertisers have raised concerns around the lack of transparency, discrepancies among stakeholders remain, inventory fails to meet quality standards and a noisy minority of bad actors exploits internet infrastructure weaknesses to siphon unearned value. At the same time, consumers are increasingly aware of the privacy implications and economic value inherent in the...

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