Zachary King
Dec 15, 2017

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?

It’s no secret that marketing has undergone a fundamental shift in recent years and data is at the very core of that transformation. From the time data was stored in siloes, each disparate from another, we now see connected solutions operating across a fluid and dynamic pool of information. As a result, marketers can access vital statistics and key insights on customer behaviours in the blink of an eye.

When we meet clients in APAC...

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