Zachary King
Dec 11, 2018

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

In the hypothetical 'prisoner's dilemma' scenario, two suspects are arrested for a store robbery and do not have the ability to communicate with each other. The authorities lack evidence to convict both parties of the primary crime, but are able to hold each one on a milder chargea two-year sentence. Each prisoner is asked to betray the other, causing one to go free and the other to serve a five-year sentence.

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