Jenny Chan 陳詠欣
Apr 25, 2014

Jason White leaves W+K Shanghai for Beats By Dre

SHANGHAI - Today is Jason White's last day as managing director at Wieden+Kennedy Shanghai, as he makes his way to Los Angeles next Monday for a job with Beats by Dre, Campaign Asia-Pacific has confirmed.

Jason White
Jason White

White has served in his role for two years and eight months. He first worked in China as lead on the Nike account from May 2006 through September 2009. "I was employee number 22 then," he said. He then did a stint at W+K's HQ in Oregon, where he served as global account director for the agency's prize client, before returning to China as MD.

White is heading to LA to be vice president of global marketing for the popular maker of bulky, colourful headphones and portable speakers. White offered the usual "It's time to go do something new" reason for the move, but also said he relishes the chance to return to a worldwide role.

"I loved the global role, and also would like the chance to move on to work more deeply within a category," White told Campaign Asia-Pacific. At Beats by Dre, White will work with agency-of-record R/GA.

As White ends his nine-year relationship with W+K, current ECD Michael Simons, who has been with the agency for three years, is also departing. Reached this morning, Simons said only that he is moving on to the "next exciting adventure".

Clients are well aware of both departures, White added.

 

Related Articles

Just Published

9 minutes ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

1 hour ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

2 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

14 hours ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.