Staff Reporters
Jan 24, 2022

IPG expands BMW and Mini mandate to a regional remit

Extends to nine additional markets after being appointed in Japan and India in early 2021.

IPG expands BMW and Mini mandate to a regional remit

Following a competitive review, IPG’s consolidated 'Team Dynamic' has been awarded production and operation duties for BMW and Mini in seven new markets across Asia Pacific. 

These markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, and Thailand along with the Middle East and South Africa. In total, the win consolidates eleven markets with IPG, after it was appointed production partner in Japan and India in early 2021. 

IPG will handle content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after sales and financial services marketing support.

Team Dynamic is IPG's bespoke team created for the BMW Group, which draws on the holding company's resources from across the region. Already in place in Japan and India the team handles production and operations using both onshore and offshore resources, managed more efficiently through a data-responsive platform.

“We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model," said Mish Fletcher, Asia Pacific chief growth officer,  for Interpublic Group. "Our connected technology solution allows for real time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale.”

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

11 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

12 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

12 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.