Staff Reporters
Jan 24, 2022

IPG expands BMW and Mini mandate to a regional remit

Extends to nine additional markets after being appointed in Japan and India in early 2021.

IPG expands BMW and Mini mandate to a regional remit

Following a competitive review, IPG’s consolidated 'Team Dynamic' has been awarded production and operation duties for BMW and Mini in seven new markets across Asia Pacific. 

These markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, and Thailand along with the Middle East and South Africa. In total, the win consolidates eleven markets with IPG, after it was appointed production partner in Japan and India in early 2021. 

IPG will handle content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after sales and financial services marketing support.

Team Dynamic is IPG's bespoke team created for the BMW Group, which draws on the holding company's resources from across the region. Already in place in Japan and India the team handles production and operations using both onshore and offshore resources, managed more efficiently through a data-responsive platform.

“We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model," said Mish Fletcher, Asia Pacific chief growth officer,  for Interpublic Group. "Our connected technology solution allows for real time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale.”

Related Articles

Just Published

4 hours ago

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

6 hours ago

Dentsu admits to bid-rigging in Tokyo Olympics; ...

Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."

6 hours ago

Google announces Bard, it's answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

7 hours ago

40 Under 40 2022: Rogier Bikker, MediaMonks

Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.