Both virtual reality worlds make debut at Cannes Lions.
Extends to nine additional markets after being appointed in Japan and India in early 2021.
BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.
Colenso BBDO created a clever set of still-image ads to explain Mini's automatic emergency braking technology. Only one problem.
BMW has slashed the number of agencies in Europe to 'eliminate friction'.
Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
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