mini

Jan 24, 2022

IPG expands BMW and Mini mandate to a regional remit

Extends to nine additional markets after being appointed in Japan and India in early 2021.

Nov 24, 2021

BBH wrests Mini China's integrated, creative business from Anomaly

BMW's premium compact car brand has enlisted the Publicis shop on a five-year contract.

May 4, 2021

Road hazards apply the brakes for you in Mini campaign

Colenso BBDO created a clever set of still-image ads to explain Mini's automatic emergency braking technology. Only one problem.

Sep 11, 2020

MediaMonks takes lead on consolidated BMW and Mini account

BMW has slashed the number of agencies in Europe to 'eliminate friction'.

Jul 23, 2020

How the best-laid purchase plans are becoming impulse buys

Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.

May 20, 2020

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.