May 20, 2020

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.

May 29, 2019

Mini calls global ad pitch

BMW-owned brand is seeking an agency to work across the whole brand, including merchandise.

Feb 7, 2018

Whether Mini or moto, driving seems like a dangerous drug

Dudes from opposite ends of the earth experience altered states in new vehicle ads for Mini and the Bajaj Discover.

Jan 18, 2018

Mini lines up agencies for first electric car marketing push

German creative shop Jung von Matt, Mini's lead global agency, is pitching for the new brief, against Anomaly, Droga5 London and We Are Pi.

Jul 27, 2016

Mini’s Japan story highlights importance of uniqueness for MNC brands

The BMW Group car brand continues to grow thanks to distinct positioning and British heritage.

Apr 17, 2014

Mini shows off racy side in Malaysian street-battle video

MALAYSIA - To promote its new, more powerful F56 model, Mini has staged an elaborate video which sees the car 'competing' with a freestyle BMX rider, a paramotor pilot, a BASE jumper, and a flyboard performer through the streets of Putrajaya.