mini

Sep 11, 2020

MediaMonks takes lead on consolidated BMW and Mini account

BMW has slashed the number of agencies in Europe to 'eliminate friction'.

Jul 23, 2020

How the best-laid purchase plans are becoming impulse buys

Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.

May 20, 2020

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.

May 29, 2019

Mini calls global ad pitch

BMW-owned brand is seeking an agency to work across the whole brand, including merchandise.

Feb 7, 2018

Whether Mini or moto, driving seems like a dangerous drug

Dudes from opposite ends of the earth experience altered states in new vehicle ads for Mini and the Bajaj Discover.

Jan 18, 2018

Mini lines up agencies for first electric car marketing push

German creative shop Jung von Matt, Mini's lead global agency, is pitching for the new brief, against Anomaly, Droga5 London and We Are Pi.