Agency takes over from Jung von Matt and KKLD.
BMW-owned brand is seeking an agency to work across the whole brand, including merchandise.
Dudes from opposite ends of the earth experience altered states in new vehicle ads for Mini and the Bajaj Discover.
German creative shop Jung von Matt, Mini's lead global agency, is pitching for the new brief, against Anomaly, Droga5 London and We Are Pi.
The BMW Group car brand continues to grow thanks to distinct positioning and British heritage.
MALAYSIA - To promote its new, more powerful F56 model, Mini has staged an elaborate video which sees the car 'competing' with a freestyle BMX rider, a paramotor pilot, a BASE jumper, and a flyboard performer through the streets of Putrajaya.
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