BMW has slashed the number of agencies in Europe to 'eliminate friction'.
Advances in technology are making it easier for consumers to impulsively purchase products that would traditionally have taken months or even years to work their way through the sales funnel.
Agency takes over from Jung von Matt and KKLD.
BMW-owned brand is seeking an agency to work across the whole brand, including merchandise.
Dudes from opposite ends of the earth experience altered states in new vehicle ads for Mini and the Bajaj Discover.
German creative shop Jung von Matt, Mini's lead global agency, is pitching for the new brief, against Anomaly, Droga5 London and We Are Pi.
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