Daniel Farey-Jones
Oct 2, 2019

Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

Instagram adds alerts to ecommerce trial

Instagram has added a feature that allows US followers of brands, including Adidas and Levi’s, to request notifications about upcoming product launches.

The function is limited to the 20 brands with which the social nework has been working in the US since March.

The trial ecommerce programme, called Checkout, is designed to enable users to shop from the brands without leaving Instagram.

The new product launch sticker in Instagram Stories and product launch tag in the feed allow people to set reminders for launch date, preview details and buy as soon as a product is available.

Dan Altmann, president of participating brand Chinatown Market, said: "Drops [product launches] are a key part of streetwear and we’re excited to evolve the industry together with Instagram.

"From going live on Instagram to designing shirts with our fans to posting stories around the office, Instagram is the main place we connect with our fans. We were excited to jump on Checkout and the response has been incredible, with our first drop selling out in seconds. Now, the ability to set reminders will allow our fans to be notified and make the process even more seamless than it already is."

Source:
Campaign UK

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.