Benjamin Li
Oct 25, 2010

InGame Ad Interactive kicks off innovate online game campaign for Dove

SHANGHAI - Dove's new ad campaign 'Dove v.s. Milk', stressing that Dove is even better than milk, has launched on today with a specially designed online game developed by InGame Ad Interactive and OgilvyOne Shanghai.

InGame Ad Interactive kicks off innovate online game campaign for Dove

To get the message across, InGame Ad interactive has designed a innovative online game on, featuring a model doing mimicking catching activities in the shower.

For example, when the model catches a Dove drop, there is a visually better effect on her skin than when she catches a milk drop.

“The visual result is very realistic, to indicate the skin could absorb more nutrition and moisture from Dove drops than milk drops,” explained Steven Hu, CEO of InGame Ad Interactive.

For the vast majority of online game, users are playing with AI (artificial intelligence). Hu goes on to say that the most important aspect of this game is the concept of player vs player. The game, targeting young women, lets players invite their friends for a contest.

Interaction is also an important aspect of the game. Players can actually see the model taking a shower with milk or Dove, and experience the different visual effects.

The result is very realistic, unlike other online games where most visuals are very cartoon or animation like. 

The online contest launches as part of an integrated marketing campaign, with support from media agency partner PHD, including banner ads on QQ portal.

Campaign China

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