Dec 1, 2017

Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?

A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.

Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

Aug 5, 2011

Leveraging the marketing potential of social media integrated video chat

The recent pairing of Skype with Facebook. the introduction of Google+ Hangouts and video chat on China’s QQ has made video chat an easily accessed social affair.

Feb 15, 2011

Tencent introduces heart-warming QQ anniversary campaign

Chinese Internet giant Tencent has launched a heart-warming campaign for its massively popular instant messaging service QQ, in celebration of the company’s 12th anniversary.

Nov 11, 2010

The evolution of China’s follower brands

A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?

Oct 25, 2010

InGame Ad Interactive kicks off innovate online game campaign for Dove

SHANGHAI - Dove's new ad campaign 'Dove v.s. Milk', stressing that Dove is even better than milk, has launched on QQ.com today with a specially designed online game developed by InGame Ad Interactive and OgilvyOne Shanghai.