Jin Bo
Feb 15, 2011

Tencent introduces heart-warming QQ anniversary campaign

Chinese Internet giant Tencent has launched a heart-warming campaign for its massively popular instant messaging service QQ, in celebration of the company’s 12th anniversary.

Tencent introduces heart-warming QQ anniversary campaign

Launched in February 1999, QQ was the founding product of Tencent and has become an integral part of the daily lives of ordinary Chinese.

The commercial titled 'Mother', focuses on how QQ helps people connect and communicate.

It tells the story of a strained relationship between a senior high school student and his mother.

The young man soon graduates and leaves for New York to study at Columbia University where he starts to miss his mother. His mother back in China, who barely knows how to type, tries to use QQ to chat with her son, also the only contact on her QQ list.

The commercial was launched on CCTV, pulling at the heart strings of millions of Chinese in a similar situation.

Source:
Campaign China

Related Articles

Just Published

2 days ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

2 days ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

2 days ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

2 days ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.