steven hu
Five things you need to know about measurement of social app marketing
Steven Hu, founder and CEO of InGameAd Interactive shares his insights about measurement of social app marketing.
GroupM China and InGameAd Interactive forms gaming marketing partnership
SHANGHAI - GroupM China has formed a strategic partnership with China’s leading game advertising and platform company InGameAd Interactive (IGA).
Uni-President launches DIY video viral campaign for milk tea product
Taiwanese FMCG giant Uni-President has launched a DIY video viral campaign on popular social networking website Kaixin001.com for its milk tea product that allows consumers to take inspiration from an on-going TV commercial.
InGame Ad Interactive kicks off innovate online game campaign for Dove
SHANGHAI - Dove's new ad campaign 'Dove v.s. Milk', stressing that Dove is even better than milk, has launched on QQ.com today with a specially designed online game developed by InGame Ad Interactive and OgilvyOne Shanghai.
Are consumers really the new media owners?
The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.
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