The campaign is using the Kaixin001 application 'Good mood DIY' , which is created by InGame Interactive.
Users are invited to install a special video DIY application and add their own subtitles, crazy ideas, dialogue box and background music to the orginial Uni-President Milk Tea TVC.
The campaign will run from 21 October to 31 November during which users of the site can share their DIY videos with their friends virally. There is also a voting competition for the best DIY video.
Within just three days after the launch of the application, without any promotion, the number of people who have installed the application is over 10,000.
"The innovation of the application itself sells, " said Steven Hu, CEO of InGame Interactive, the mastermind behind this campaign. “The public number of installations (indicating how many people have decided to finish the process of installing this application) becomes a very solid way to measure the ultimate success of the campaign."
InGame Interactive worked closely with Maxus Shanghai and JWT on the campaign.
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