Staff Reporters
Apr 3, 2022

Luxury brands deliver fresh vegetables in Shanghai

Gucci, Louis Vuitton and Porsche sent local customers food baskets during Shanghai's lockdown, according to social-media reports.

Luxury brands deliver fresh vegetables in Shanghai

When a major metropolitan area enters lockdown, expensive luxury goods don't do people much good. But fresh vegetables and other foodstuffs do. So as Shanghai experienced lockdown last week, some luxury brands sought to deliver for their customers, at least according to reports and images circulating on social media and reported on by Global Times and other outlets.

Porsche's owner's club, Louis Vuitton, Bulgari and Cartier are among the brands that are reported to have sent food to valued customers. And if images circulating on social media can be believed, the brands did not fail to use the attention to detail their affluent buyers are accustomed to.

 
 
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

3 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

3 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

7 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.