Yiling Pan
Sep 10, 2018

Influencer marketing: What luxury brands in China need to know

Do celebrity investments pay off equally on different platforms? And what difference does the influencer make? A Gartner report sheds some light.

Age, it seems, plays a vital role in the effectiveness of celebrity endorsements in China, according to a new report released on August 27 by the New York-based data intelligence firm Gartner L2 titled “Luxury China Influencers.”

The study reveals that three boy celebrities with an average age of 18 are the most effective celebrity spokesmen for luxury brands and that older Chinese celebrities like Angelababy and Chris Leedespite being more high-profile...

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