Faaez Samadi
Feb 2, 2017

Influence: In Korea, not a Lotte alternatives

With Korea recently rocked by its latest chaebol corruption scandal, we investigate how local consumers express their outrage in the marketplace—or whether they do at all.

Demonstrators in front of Seoul’s Lotte Hotel.

A sordid affair involving family feuds, embezzlement, and even a mysterious death. These are the central tenets of the astonishing scandal engulfing Korean mega family conglomerateor chaebolLotte.

As a brand, Lotte underpins a huge part of Korean society, with its interests sprawling across confectionery its origin, to cinemas, amusement parks, cafes, bakeries, supermarkets, shopping malls, hotels, construction, insurance and even chemicals. There are 20 or so such chaebol in Koreaincluding Samsung,...

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