south korea

Aug 11, 2022

Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

May 26, 2022

Samsung’s new fridge ad is one for the obsessionists

In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.

Apr 13, 2022

Virtual goods are untapped opportunity for brand growth: study

A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.

Mar 8, 2022

Una Brands, Klick Brands commit $100 million to scale Korean ecommerce brands

The companies will partner to scale at least 25 profitable ecommerce brands with revenues of up to $50 million across categories such as health, K-beauty, baby, pets, and home and living.

Aug 24, 2020

Japan’s top 100: Global brands muscle in on traditional names

ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.

Aug 24, 2020

Japanese consumer market faces strong headwinds

ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.