The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
The companies will partner to scale at least 25 profitable ecommerce brands with revenues of up to $50 million across categories such as health, K-beauty, baby, pets, and home and living.
ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.
ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.
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