south korea
Cheil Worldwide promotes Jonghyun Kim to president and CEO
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign
The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
Virtual goods are untapped opportunity for brand growth: study
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
Una Brands, Klick Brands commit $100 million to scale Korean ecommerce brands
The companies will partner to scale at least 25 profitable ecommerce brands with revenues of up to $50 million across categories such as health, K-beauty, baby, pets, and home and living.
Japan’s top 100: Global brands muscle in on traditional names
ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.
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