south korea
Women to Watch 2023: Lucy Han, Weber Shandwick
Han’s resilience, tenacity, and unwavering commitment to gender parity is inspiring Korean women in corporate roles to challenge the status quo.
Women to Watch 2023: Yunkyung Ha, BBDO
A natural socialiser and lover of people, Yunkyung’s ability to build relationships, balance between cultures and languages has propelled her career as a rising star far and wide.
Six things performance marketers need to know about South Korea
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.
Netflix and South Korean internet provider SK Broadband end three year legal battle over Squid Game traffic
The companies have dropped their lawsuits after fighting over broadband usage costs since 2020, and will now partner to provide better entertainment experiences to their customers.
Cheil Worldwide promotes Jonghyun Kim to president and CEO
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign
The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.
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