ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.
ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.
ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.
ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.
ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.
ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.
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