south korea

Apr 13, 2022

Virtual goods are untapped opportunity for brand growth: study

A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.

Mar 8, 2022

Una Brands, Klick Brands commit $100 million to scale Korean ecommerce brands

The companies will partner to scale at least 25 profitable ecommerce brands with revenues of up to $50 million across categories such as health, K-beauty, baby, pets, and home and living.

Aug 24, 2020

Japan’s top 100: Global brands muscle in on traditional names

ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.

Aug 24, 2020

Japanese consumer market faces strong headwinds

ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.

Jul 20, 2020

Patriotic streak: Many international brands lose ground in Korea

ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.

Jul 20, 2020

Korea's love for homegrown companies isn't just about national pride

ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.