Content, community and commerce (and a catamaran): Tatler’s new formula for success in the luxury space
Chairman and CEO Michel Lamunière speaks exclusively to Campaign about how an evolution of the luxury-focused media company's approach is coming to fruition.
Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.
We asked the global lead for INCA, GroupM's recently introduced influencer-marketing offering, what it's got that competitors don't.
Time to bring the rigour of performance marketing over to the influencer space.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
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