influence

Dec 3, 2019

China’s new sponsored-post model crushes counting “likes”

Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.

Jun 20, 2019

Why GroupM believes the world needs another influencer platform

We asked the global lead for INCA, GroupM's recently introduced influencer-marketing offering, what it's got that competitors don't.

Mar 1, 2019

Instagram, fake likes and the future of influencer marketing

Time to bring the rigour of performance marketing over to the influencer space.

Dec 18, 2017

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

Nov 23, 2017

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

Sep 4, 2017

Weibo has more influence over China’s Gen-Z consumers than WeChat

The post-95s generation is also less sensitive about price than previous generations, finds an Accenture study.