Marketers in China have moved toward a new, innovative model that optimizes resources and takes advantage of performance management strategies.
We asked the global lead for INCA, GroupM's recently introduced influencer-marketing offering, what it's got that competitors don't.
Time to bring the rigour of performance marketing over to the influencer space.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
The post-95s generation is also less sensitive about price than previous generations, finds an Accenture study.
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