According to sources close to the review, agencies including Carat, GroupM (led by MEC), MPG and Omnicom Media Group made presentations to the corporation for both brands on Thursday and Friday last week in Seoul.
Sources added that a shortlist is expected to be announced around 10 August.
Sources added that a shortlist is expected to be announced around 10 August.
The decision to split the account has prompted companies such as GroupM and OMG to enter the review under their umbrella brands with different agencies assigned to pitch for the two accounts.
Earlier reports also suggest agencies from Interpublic and Publicis Groupe are involved in the review.
The stakes of the pitch are the media planning and buying activities in the 170-plus countries in which the company currently operates. The selected agency is to take over the worldwide business by January 2010. However, China is not thought to be included as Hyundai operates a joint venture there.
Hyundai Kia’s business is currently handled by OMD International, ZenithOptimedia and Initiative in different worldwide markets.
