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From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
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Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.