Net Zero

1 day ago

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Mar 28, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Dec 5, 2023

'Dubai could not hold COP28 without ad and PR firms greenwashing'

With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.

Nov 9, 2023

Coca-Cola, Danone, and Nestlé in greenwashing row

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

Oct 23, 2023

Why brands should stop working with PR agencies that consult for fossil fuel

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Sep 21, 2023

'Havas, you’re only as green as your clients': Belinda Noble

A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.

Sep 18, 2023

Apple raises the sustainability bar, yet Mother Nature yearns for more

Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.

Aug 30, 2023

Why oil and gas companies are tapping influencers to clean up their image

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.

Aug 28, 2023

Beyond greenwashing: B Corps' moral imperative to reject Big Oil

"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.

Aug 25, 2023

GroupM ramps up decarbonisation efforts in new partnership with SeenThis

With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.

Aug 2, 2023

How will generative AI impact programmatic media buying?

From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.

Jul 4, 2023

Tackling sustainability in the experiential sector

After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?

Jul 3, 2023

'Final warning': turning adland's climate pledges into action

Campaign delves into what action the advertising industry is taking to avert environmental disaster.