Raphael Lachkar

Feb 15, 2024

Working for Big Oil? Take a lesson from Vero's ...

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

Sep 18, 2023

Apple raises the sustainability bar, yet Mother ...

Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.