Carbon Reporting
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
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How UOB reduced its ad emissions without compromising on attention time
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint
In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.
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Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review
Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
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B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy
Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.
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'It's only greenwashing if you get caught'
New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.
Should advertising of high-carbon products be banned?
SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?
In the wake of COP28, five burning questions for McCann's CEO
McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.
'Dubai could not hold COP28 without ad and PR firms greenwashing'
With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Rob Mayhew slams Havas over Shell in mocking video
Rob Mayhew, the popular social media creator, has published a video mocking Havas and its CEO Yannick Bolloré after the company defended its decision to work with Shell.
Why Asia suffers the most from fossil fuel advertising
Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.
Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’
CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.
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Why brands should stop working with PR agencies that consult for fossil fuel
Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
'Havas, you’re only as green as your clients': Belinda Noble
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
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