Carbon Reporting

2 days ago

MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation

"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.

Apr 22, 2024

World Earth Day 2024: 1,000 agencies say no to fossil fuels

Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.

Apr 17, 2024

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Apr 3, 2024

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.

Mar 19, 2024

Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review

Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.

Feb 7, 2024

How green is India's adland valley?

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

Jan 23, 2024

B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy

Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.

Jan 22, 2024

'It's only greenwashing if you get caught'

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

Jan 3, 2024

Should advertising of high-carbon products be banned?

SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?

Jan 2, 2024

In the wake of COP28, five burning questions for McCann's CEO

McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.

Dec 5, 2023

'Dubai could not hold COP28 without ad and PR firms greenwashing'

With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.

Nov 17, 2023

Businesses are no longer trusted on climate change: Edelman report

Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.

Nov 9, 2023

Coca-Cola, Danone, and Nestlé in greenwashing row

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

Oct 27, 2023

Rob Mayhew slams Havas over Shell in mocking video

Rob Mayhew, the popular social media creator, has published a video mocking Havas and its CEO Yannick Bolloré after the company defended its decision to work with Shell.

Oct 26, 2023

Why Asia suffers the most from fossil fuel advertising

Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.

Oct 26, 2023

Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’

CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.

Oct 23, 2023

Why brands should stop working with PR agencies that consult for fossil fuel

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Oct 3, 2023

Generative AI's hidden carbon cost: What marketers should know

The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?

Sep 21, 2023

'Havas, you’re only as green as your clients': Belinda Noble

A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.