Climate Action

Oct 23, 2024

The AI energy crisis: Who bears responsibility?

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

Aug 12, 2024

Advertisers grapple with the weight of AI’s environmental impact

Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.

Aug 8, 2024

Is Asia behind the curve when it comes to making sustainability a priority?

The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."

Aug 8, 2024

World Wildlife Fund spotlights global climate records in Olympics campaign

The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 16, 2024

Tech MVP 2024 opens for entries

Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.

Jul 10, 2024

Most large companies guilty of 'greenhushing', report finds

Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.

Jun 25, 2024

Can marketing reconcile its growth and sustainability goals?

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

Jun 24, 2024

Adland's wilful ignorance of the climate emergency cannot last

Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.

Jun 6, 2024

UN chief calls for ban on fossil fuel ads to combat climate change

UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.

May 30, 2024

How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

May 16, 2024

Activists 'hack' billboards to protest against Shell advertising

OOH campaign by Brandalism precedes Shell’s London AGM this month.

Apr 22, 2024

World Earth Day 2024: 1,000 agencies say no to fossil fuels

Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.

Apr 17, 2024

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Apr 17, 2024

Saving water doesn’t have to mean extreme measures, says PUB

In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.

Apr 12, 2024

The individual vs the collective effort in environmental progress

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.

Apr 3, 2024

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.

Mar 19, 2024

Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review

Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.

Feb 8, 2024

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Feb 7, 2024

How green is India's adland valley?

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?