Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.
Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
CANNES LIONS 2023: "Minister Kofe compared the fate of Tuvalu to a terminal cancer diagnosis, and with limited time, you are forced to think about what's important," says the chief creative officer of The Monkeys on the award-winning Tuvalu campaign that saves its sovereignty one pixel at a time.
Two-thirds of clients are jumping on the bandwagon of talking about climate change without doing anything about it, says a report by the UK's PRCA’s Climate Communication Group.
INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'
After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
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