David Blecken
Oct 28, 2015

How playful design can build serious brands

Design can sometimes be taken for granted in the world of advertising, but Yukie Ogaki, an art director at ADK, believes it has a central role to play in forging a connection between brands and their audiences.

Ogaki: Conveying product through characters

To be sure, Ogaki, who recently featured in Campaign Asia-Pacific’s 40 under 40, is an unusual case. Few people decide on a career of any sort before their late teens, but she has technically been a designer since the age of 12. It was 23 years ago that she entered and won a contest held by the airline ANA to decorate one of its planes.

Ogaki’s Marine Jumbo’a Boeing 747 decked out...

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