The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
With traditional production shops slowing down, in-house teams are speeding up, argues ANA.
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
Last year's was 'brand purpose.' Which is actually two words.
'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'
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