The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
With traditional production shops slowing down, in-house teams are speeding up, argues ANA.
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
Last year's was 'brand purpose.' Which is actually two words.
'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'
Talk is cheap. Change is hard, but vital.
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