The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.
The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
The US report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
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