Diversity in healthcare marketing nowhere near enough: ANA
The US report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.
ANA's 'Rip van Winkle' moment
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
In-house 'boom' as COVID-19 'enhances' brand's internal capabilities
With traditional production shops slowing down, in-house teams are speeding up, argues ANA.
3 major daily pain points all marketers are facing, according to ANA CEO
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
'Personalization' is marketing word of the year, according to ANA
Last year's was 'brand purpose.' Which is actually two words.
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