ana

Dec 6, 2019

'Personalization' is marketing word of the year, according to ANA

Last year's was 'brand purpose.' Which is actually two words.

Nov 17, 2019

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

Nov 10, 2019

Top 5 takeaways from ANA's diversity conference

Talk is cheap. Change is hard, but vital.

Nov 7, 2019

Female marketer leadership at 'all time high', says ANA study

But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.

Sep 11, 2019

ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

Jul 17, 2019

Attracting top talent among major concerns for in-house agencies: ANA study

The ANA has identified numerous challenges internal shop leaders are facing today.