ana

May 5, 2021

ANA's 'Rip van Winkle' moment

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.

Sep 17, 2020

WFA says it has cracked cross-media measurement

The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.

May 8, 2020

In-house 'boom' as COVID-19 'enhances' brand's internal capabilities

With traditional production shops slowing down, in-house teams are speeding up, argues ANA.

May 6, 2020

3 major daily pain points all marketers are facing, according to ANA CEO

Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.

Dec 6, 2019

'Personalization' is marketing word of the year, according to ANA

Last year's was 'brand purpose.' Which is actually two words.

Nov 17, 2019

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'