Last year's was 'brand purpose.' Which is actually two words.
'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'
Talk is cheap. Change is hard, but vital.
But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
The ANA has identified numerous challenges internal shop leaders are facing today.
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