Rahul Sachitanand
Dec 16, 2019

How Brand Nintendo can win over mobile-crazy Chinese gamers

By focusing on casual gamers, advocating its hybrid capabilities and building out its gaming portfolio, the gaming giant hopes to give itself a fighting chance with Switch.

A man playing a game on the Nintendo Switch

Nintendo, the developer of marquee gaming titles such as Super Mario and Pokemon and consoles such as Playboy and Wii which have sold around 400 million units globally, finds itself doubling down on its brand strategy to crack the highly regulated and fiercely competitive Chinese market that it entered officially in early December.

For a company that has prided itself for breakthrough hardware designs for its consolesfrom the Game Boy to the Wii...

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