Dec 16, 2019

How Brand Nintendo can win over mobile-crazy Chinese gamers

By focusing on casual gamers, advocating its hybrid capabilities and building out its gaming portfolio, the gaming giant hopes to give itself a fighting chance with Switch.

Mar 14, 2017

Nintendo gambles on Switch to flip its fortunes

Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?