How Brand Nintendo can win over mobile-crazy Chinese gamers
By focusing on casual gamers, advocating its hybrid capabilities and building out its gaming portfolio, the gaming giant hopes to give itself a fighting chance with Switch.
Nintendo gambles on Switch to flip its fortunes
Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?
Nintendo loses suit: 'MariCar' go-kart operator survives
Surprise ruling is a reminder that big brands don't always get their way.
Nintendo wants real-life Mario Karts off Tokyo's streets
The company is suing a popular go-karting operator for copyright violation.
Safety key for Pokemon Go brand following Japan death
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
Will Pokemon Go sustain a turnaround for Nintendo's brand?
Having at last debuted in Japan (and Asia), Pokemon Go has boosted Nintendo’s market value dramatically. But what does it mean for the brand?
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