By focusing on casual gamers, advocating its hybrid capabilities and building out its gaming portfolio, the gaming giant hopes to give itself a fighting chance with Switch.
Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?
Surprise ruling is a reminder that big brands don't always get their way.
The company is suing a popular go-karting operator for copyright violation.
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
Having at last debuted in Japan (and Asia), Pokemon Go has boosted Nintendo’s market value dramatically. But what does it mean for the brand?
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