Olivia Parker
Aug 5, 2019

How AIS used influencers to become Thailand's top local brand

Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.

A recent AIS ad featuring Thai celebrity Lisa, a singer in the band Blackpink

THAILAND'S TOP LOCAL BRANDS

AIS Thailand is the highest positioned local company in Thailand’s list of its favourite brands in 2019. The firm is Thailand’s largest mobile phone operator, founded in 1986 and ranked the world’s strongest telecoms brand’ this year by BrandFinance.

It moved up two places in the list of Thailand’s favourite brands overall domestic and international from 11th in 2018 to 9th in...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Rubicon Project grows DOOH inventory with Asiaray deal
Premium
5 hours ago

Rubicon Project grows DOOH inventory with Asiaray deal

TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.

Premium
Is a cookie-less future a concern in mobile-heavy Asia?
Premium
11 hours ago

Is a cookie-less future a concern in mobile-heavy Asia?

SOUNDING BOARD: Google's plan to kill third-party cookies in Chrome within two years has sent shockwaves in the industry, but does APAC's heavy mobile share put it in a position of strength?

Premium
TBWA HK offers service pack to help brands through
Premium
11 hours ago

TBWA HK offers service pack to help brands through ...

The agency says its 'Brave Bear Pack' can help brands find growth in an uncertain market.

Premium
The gratuitous Lunar New Year product showcase
Premium
11 hours ago

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.