Faaez Samadi
Jan 27, 2017

Hooters hires W Asia for Singapore expansion

PR agency will handle communications over launch of two new branches.

Source: Hooters.com
Source: Hooters.com

W Asia has been appointed PR partner for Hooters ahead of the restaurant brand opening new outlets in Singapore.

Founded in 1983, Atlanta-based Hooters has more than 430 restaurants in 28 countries. Famous for its female waitresses in low-cut outfits, it is opening two new Singapore branches at The Sail @ Marina Bay and Fusionopolis.

W Asia will support Hooters’ Asian operators Destination Eats with all aspects of PR and communications strategy around the launch of the new restaurants.

Annabel Fox, managing director of W Asia, said: “It’s exciting to be working at the forefront of such a globally unmistakeable brand. We’re looking forward to raising awareness of its unique brand of hospitality in Asia through two spectacular new locations.”

Hooters joins W Asia’s growing list of food & beverage clients, which include CE LA VI, The Montreux Jazz Café and Oxwell & Co.

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