Faaez Samadi
Feb 24, 2017

Princess Yachts hires W Asia

Luxury brand appoints W as its first retained agency in Southeast Asia.

The new Princess 30M yacht
The new Princess 30M yacht

W Asia has won the PR remit for Princess Yachts in Southeast Asia.

The PR firm is tasked with building Princess Yachts’ brand in the Southeast Asian luxury lifestyle markets, through a series of PR initiatives and partnerships.

Princess Yachts’ exclusive Asian dealership is owned by Boat Lagoon Yachting, the leading yachting company in Southeast Asia.

W Asia will manage the PR activity around Princess Yachts’ presence at the forthcoming Singapore Yacht Show. 

The win consolidates W’s relationship with Princess Yachts internationally, as the W London office has held the brand’s account for more than two years.

“We are very excited to be working with such a prestigious British brand in Southeast Asia,” said Annabel Fox, managing director of W Asia. “It is also the first lifestyle client that we will represent globally, giving Princess Yachts a wide reach across two continents.”

The win further bolsters W’s lifestyle division, which includes Bawah Island in Indonesia, CÉ LA VI, global dating app happn, and The Parallel Art Group.

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