Kat Von D Beauty has selected W Asia as its PR agency of record in Southeast Asia.
Launched in 2008 in the US, Kat Von D Beauty is inspired by the creator’s tattoo studio, and focuses on long wear, high pigment, full coverage beauty products. Distributed in 25 countries, including in Southeast Asia, the brand is owned by Kendo, which controls a large portfolio of beauty brands.
W Asia will seek to grow brand awareness and manage PR activity for Kat Von D Beauty in Singapore, Malaysia and Thailand.
Annabel Fox, managing director of W Asia said that with its collections, disruptive approach and "cult status" that brand is already in high demand in Southeast Asia, a region that is increasingly looking for something "unique and meaningful".
W Asia’s clients include Princess Yachts, Ce La Vi and the Park Hotel Group.