Benjamin Li
Sep 19, 2013

HK celebs promote Converse collaboration with Maison Martin Margiela

HONG KONG - Hong Kong's Wing Shya, Maggie Cheung and Sean Kunjambu have joined forces in a creative project to further promote sneakers made by Converse in collaboration with Belgian designer Maison Martin Margiela, which launched locally last week.

HK celebs promote Converse collaboration with Maison Martin Margiela

Social Capital has helped to line up with three well-known local celebrities including photographer Wing Shya, actress Maggie Cheung and image stylist Sean Kunjambu for a creative project which will be launched today.

The trio shot a total of six photographs as an online photo installation, and the new images will be revealed every two hours from noon to 22:00 today (19 September) on Converse Hong Kong Facebook

A spokesperson of Social Capital told Campaign Asia-Pacific that “we wanted to keep it cool and didn’t want  a big and loud campaign launch, hence we only made some guerrilla marketing with some teaser videos and let the message spread by word of mouth among fans.“

The new collection went on sale at the MMM store on 12 September, and starting tomorrow will also be available in the IT store in Hysan Place. The shoes are also available in Korea, Beijing and Shanghai.

A PR contact at Converse Hong Kong explained that the unique feature of the collection is that the shoes have been dipped in white paint, which wiil slowly peel and chip off over time to reveal the original colour underneath. "This is our premium collaboration."



Converse is well-known for its collabrations with other brands, here are some more past examples






Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.