Benjamin Li
Sep 19, 2013

HK celebs promote Converse collaboration with Maison Martin Margiela

HONG KONG - Hong Kong's Wing Shya, Maggie Cheung and Sean Kunjambu have joined forces in a creative project to further promote sneakers made by Converse in collaboration with Belgian designer Maison Martin Margiela, which launched locally last week.

HK celebs promote Converse collaboration with Maison Martin Margiela

Social Capital has helped to line up with three well-known local celebrities including photographer Wing Shya, actress Maggie Cheung and image stylist Sean Kunjambu for a creative project which will be launched today.

The trio shot a total of six photographs as an online photo installation, and the new images will be revealed every two hours from noon to 22:00 today (19 September) on Converse Hong Kong Facebook

A spokesperson of Social Capital told Campaign Asia-Pacific that “we wanted to keep it cool and didn’t want  a big and loud campaign launch, hence we only made some guerrilla marketing with some teaser videos and let the message spread by word of mouth among fans.“

The new collection went on sale at the MMM store on 12 September, and starting tomorrow will also be available in the IT store in Hysan Place. The shoes are also available in Korea, Beijing and Shanghai.

A PR contact at Converse Hong Kong explained that the unique feature of the collection is that the shoes have been dipped in white paint, which wiil slowly peel and chip off over time to reveal the original colour underneath. "This is our premium collaboration."

 

 

Converse is well-known for its collabrations with other brands, here are some more past examples

 

 

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

2 days ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

2 days ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.