Apr 16, 2021

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

Jun 15, 2015

Converse chooses VML to boost social-media presence in Singapore

SINGAPORE - Iconic American sneaker giant Converse is looking to ramp up its social and digital presence in Singapore with the appointment of VML.

Sep 26, 2013

Crocs signs Korean celebrity Ga-In to broaden appeal beyond comfort

ASIA-PACIFIC - Crocs, the maker of bright plastic sandals that most people would not call 'stylish' (and many people would call 'ugly'), is signing celebrities in various countries to show consumers that its products are not only comfortable but also cool and stylish.

Sep 19, 2013

HK celebs promote Converse collaboration with Maison Martin Margiela

HONG KONG - Hong Kong's Wing Shya, Maggie Cheung and Sean Kunjambu have joined forces in a creative project to further promote sneakers made by Converse in collaboration with Belgian designer Maison Martin Margiela, which launched locally last week.

Jun 25, 2013

Woo-hoo! Simpsons characters adorn new line of Converse sneakers

Converse has launched in Hong Kong and China a line of sneakers featuring the stars of the longest-running scripted show in television history, 'The Simpsons'. The Simpsons Chuck Taylor All Star collection includes custom images of Homer, Bart and other characters. The popular sneaker brand has done similar collaborations with a number of well-known brands over the years. Here are some examples.

May 23, 2013

Anomaly opens first Asian outpost in Shanghai, led by Eric Lee and Elvis Chau

SHANGHAI - Shanghai once again proves to be a regional magnet, as New York-based independent agency Anomaly sets up its first Asian outpost, led by Eric Lee and Elvis Chau.