Anne Costello
May 16, 2016

Hello, AI: What Siri, Cortana, and Echo mean for marketing

Marketers should be thinking about how to make use of growing adoption of voice-controlled assistants. Just don't even think about using them as another 'push' channel, writes Text100's Anne Costello.

Anne Costello

Intelligent personal assistants or IPAs like Siri and Google Now are rapidly changing how we interact with our mobile devices and the world around us. These changes haven’t had major implications for marketers just yet, but they will soon.

As voice-controlled IPAs gain greater adoption and usage, we’ll start to see widespread shifts in how people search for and make use of digital information. IPAs will also begin to act as a...

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