A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.
Marketers should be thinking about how to make use of growing adoption of voice-controlled assistants. Just don't even think about using them as another 'push' channel, writes Text100's Anne Costello.
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