Anne Costello

Nov 28, 2016

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.

Jul 8, 2016

Your sales content should do everything but sell

Anne Costello, APAC regional director at Text100, gives three tips on effective content marketing that makes the best use of creative and commercial strategy.

May 16, 2016

Hello, AI: What Siri, Cortana, and Echo mean for ...

Marketers should be thinking about how to make use of growing adoption of voice-controlled assistants. Just don't even think about using them as another 'push' channel, writes Text100's Anne Costello.

Nov 8, 2012

OPINION: India’s digital tipping point imminent, ...

The uptake of digital marketing in India is about to increase dramatically, but the country's adoption of digital will differ markedly from other Asian countries, writes Anne Costello, Asia-Pacific regional director of Text100.