Anne Costello
Jul 8, 2016

Your sales content should do everything but sell

Anne Costello, APAC regional director at Text100, gives three tips on effective content marketing that makes the best use of creative and commercial strategy.

Anne Costello

Have we had enough of content marketing 88 percent of B2B marketers are using it nowadays, and 76 percent say they’ll produce more content this year than last. In other words, we’re being saturated with blogs, infographics and whitepapers that all want to sell us something.

The harder your content tries to generate leads or boost conversions, the more likely it is to fail at doing so. Yet at the same time, content that focuses...

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