Faaez Samadi
Jan 12, 2017

Text100 makes global, APAC leadership changes

Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.

L-R: Nugent, Costello
L-R: Nugent, Costello

Text100 today announced changes in its global leadership, including significant shifts in Asia-Pacific.

Lee Nugent, currently APAC managing director, consulting and strategy, succeeds Anne Costello as APAC regional director. Nugent joined Text100 in July last year from Nelson Bostock in London, where he was CEO and led the agency from 2007.

Based in Singapore, Nugent will lead Text100’s operations across its six APAC markets (in addition to Singapore, the markets are China, Australia, India, Malaysia and Hong Kong).

“I’m hugely excited about leading Text100’s talented teams across APAC,” he said. “This is the most exciting part of the world to be in right now. Technology is impacting on the way we all live and work, and to have the opportunity to help drive an agency that sits right at the heart of this change, and build on all the success we’ve had under Anne’s leadership, is a fantastic honour.”

Costello, meanwhile, moves into a new role as chair of the APAC region, before also becoming global head of people development. She will be responsible for Text100’s investment in talent and skills, bringing more than 15 year’s industry experience to the role.

Nugent will also join Text100’s global executive leadership team, on which Costello already sits. Richard Parkinson, newly minted EVP and global creative director based in London, has also joined the leadership team.

Furthermore, Cecile Missildine will move into a new position as head of Text100’s global insight and analytics unit, once a replacement for her as EMEA regional director has been found.

Aedhmar Hynes, Text100 CEO, said: “This is the next significant step in Text100’s drive towards our vision for 2020. We welcome both Richard and Lee to the global leadership team. They will bring their unique talent and experience, having both run successful communications agencies in the recent past.

“And we’re really delighted that Anne and Cecile, two of our most-experienced and senior professionals, have agreed to take on crucial, new roles looking after People Development and our Insights & Analytics offer. These will be critical areas of growth in 2017, and having our most established leaders drive them will ensure their success.”

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