Staff Reporters
Mar 1, 2019

Merged Text100 and Bite rebrand as Archetype

New name reflects an intention to set a standard for the next generation of global agencies, according to the company.

Merged Text100 and Bite rebrand as Archetype

Text100 and Bite, which began merging in 2014 and completed the process globally in September last year, today announced a rebranding under a new name, Archetype.

"Our name embodies our intention: To set the standard for the next generation of global agencies, built for the world we live in today—where marketing and communications have converged, where every company is a technology company, and where global means finely tuned to individual markets," global CEO Helena Maus said in a blog post.

Lee Nugent, APAC regional director, said in a release that Archetype has a vision to transform the way clients are serviced around the world. 

“We believe that big ideas and the fine details matter equally," Nugent said. "Clients demand market-leading consultancy, powerful creative and high-quality execution. Not one or two of these things, but all three. And clients want access to the right talent, at the right time, at every level, with consistent standards applied globally, no matter where we operate. This is what Archetype does, and what we will deliver."

Related Articles

Just Published

1 hour ago

Why the current economic climate presents the ...

Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.

1 hour ago

The Adani Group shows India it can get things done

The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.

1 hour ago

PepsiCo elevates Tarun Bhagat as CMO

He had been PepsiCo's senior senior director of marketing for international beverages.

2 hours ago

China social media in 2023: The brand guide to ...

To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Photo: Louis Vuitton