siri

Feb 3, 2020

Don’t underestimate the power of the voice

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

Nov 28, 2019

Alexa, stop being so compliant

To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.

Dec 6, 2018

Digital-assistant voices should be female, says science

In a world where conversational commerce is set to proliferate, it’s imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it.

Nov 6, 2018

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.