According to a statement from the agency, the initiative will look to reinforce brand loyalty and maintain and build market share in the frozen potato sector.
The statement outlined the ultimate goal as being to “grow market share by expanding consumption” and to “increase the occasions in which consumers consider frozen potatoes”.
A range of campaigns will “seek to remind consumers of the enjoyment and flavour of frozen potatoes consumed at home”. The work is expected to roll out next month.
The Ore-Ida brand has been in the market since 1984.
The statement outlined the ultimate goal as being to “grow market share by expanding consumption” and to “increase the occasions in which consumers consider frozen potatoes”.
A range of campaigns will “seek to remind consumers of the enjoyment and flavour of frozen potatoes consumed at home”. The work is expected to roll out next month.
The Ore-Ida brand has been in the market since 1984.
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