Staff Reporters
Jul 19, 2012

Hainan’s largest property firm selects B-M to brand central business district

GUANGZHOU - Burson-Marsteller has been appointed the branding and communications agency by HNA Real Estate for its central business district under development in the city of Haikou in Hainan province.

Hainan’s largest property firm selects B-M to brand central business district

The appointment builds up BM's portfolio of property clients in Southern China, including Yuexiu Properties, Vanke, Topspring, Gemdale, Nanhai Economic Zone and Sino-Singapore Guangzhou Knowledge City.

HNA Real Estate aims to leverage Hainan’s positioning as an international tourism destination by China’s central government to initiate the largest project on the island, entitled Da Ying Shan. The CBD development project covers office buildings, residential apartments, shopping malls, hotels and public landmarks. This includes the Haikou Tower (the tallest building in Hainan), Hainan Sun–Luna Plaza and the Hainan International Finance Center.

"As a leading property developer headquartered in Haikou, we’ve benefited from the Hainan region’s growth over the years. We will continue to invest in Hainan to further develop and beautify the community,” said Fan Ning, vice-president of HNA Real Estate. 

HNA Real Estate is one of the eight subordinate businesses under HNA Group, and has been expanding its footprint in China by setting up branch offices in Beijing, Shanghai, Tianjin, Wuhan, Guangzhou, Shenzhen, Yingkou and Chongqing.

Source:
Campaign China

Related Articles

Just Published

12 minutes ago

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

21 minutes ago

How pharma-backed websites are easing doctors’ ...

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.

28 minutes ago

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

42 minutes ago

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.