Burson was voted the most influential PR person of the 20th century.
BEIJING - Many in the industry are doing some soul-searching in the wake of last week's sudden workplace death of Ogilvy Public Relations employee Gabriel Li, 24, and news coverage that—fairly or not—labelled the tragedy as the result of overwork.
BEIJING - Burson-Marsteller has beaten six other agencies to retain the public relations business for sister airlines Cathay Pacific and Dragonair, which are looking to raise their profile in China to tap its lucrative outbound travel market.
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