Daniel Farey-Jones
Jul 30, 2018

Growing ad revenue is making Amazon more profitable

Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.

Amazon has reported its largest ever quarterly profit, at $2.5bn 1.91bn, on the back of a growing contribution from ad sales, which are higher margin than its core retail business.

Spending from hundreds of thousands of advertisers was a big contributor to the quarter, Amazon chief financial officer Brian Olsavsky told the media on its earnings call last night.

Olsavsky said the company was seeing strong adoption not just from merchants...

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