Racheal Lee
Jun 11, 2012

Grey Singapore rolls out Pinterest campaign for Metro

SINGAPORE - Department store Metro has developed a social media competition-based campaign for its Great Singapore Sale, in partnership with Grey Singapore and Yolk.

The Pinterest campaign for Metro
The Pinterest campaign for Metro

The campaign, carrying the tagline 'Whatever your mood', was initially launched through Facebook and Twitter. The Pinterest variation is titled: 'I’m in a queen of the re-pins kind of mood', and the competition encourages fans to re-pin pictures from the Metro pin-board to go into a draw to win that product.

The Facebook component of the Metro campaign is run through a Share + Win app. After users ‘like’ the Metro Facebook page, they can use the app to go into a draw to win movie vouchers.

For Twitter, users have to follow Metro on Twitter, and either retweet certain tweets or answer questions to stand a chance to win Metro Gift Cards.

Benjamin Tan, chief executive officer at Yolk, commented that Pinterest is a great way for brands to showcase their product while connecting with their audience.

“In the case of Metro, Grey and Yolk have worked hard to create a fresher and younger approach to the campaigns to reach a wider section of the public," he said. "And the Pinterest campaign complements that theme nicely.”

He noted that Metro has seen its fan base on Twitter and Facebook grow significantly since the implementation of the campaign on Facebook and Twitter.

“We are sure the Pinterest campaign will strengthen that fan base,” he added.

Credits:

Client Metro
Agency Grey Singapore, Yolk
Chief creative officer Ali Shabaz (Grey), Low Jun Jek (Yolk)
Senior copywriter Theophilues Tan
Senior art director Susie Sun, Raymond Chan
Group account director Ong Aimai
Account executive Linda Avriani
Social media manager Gavin Tan
Senior digital account manager Sharon Siew

Related Articles

Just Published

1 hour ago

Nissan launches 90s-inspired video game ahead of ...

Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.

1 hour ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

18 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

19 hours ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.