SINGAPORE - During the 2013 Great Singapore Sale (GSS), which took place from 31 May to 28 July, most print ads either didn’t gain high visibility or failed to leave consumers with a lasting impression, according to a study by Ipsos.
VivoCity, Singapore’s largest retail and lifestyle destination, used QR codes in a fun way to engage shoppers and increase sales during the 20th annual Great Singapore Sale (GSS).
SINGAPORE - MasterCard, the official card of the Great Singapore Sale, has celebrated the annual event by giving out surprise rewards to its cardholders.
SINGAPORE - Department store Metro has developed a social media competition-based campaign for its Great Singapore Sale, in partnership with Grey Singapore and Yolk.
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