Sophie Chen
Nov 12, 2013

CASE STUDY: How VivoCity brought QR codes to life

VivoCity, Singapore’s largest retail and lifestyle destination, used QR codes in a fun way to engage shoppers and increase sales during the 20th annual Great Singapore Sale (GSS).

VivoCity, Singapore’s largest retail and lifestyle destination, used QR codes in a fun way to engage shoppers and increase sales during the 20th annual Great Singapore Sale (GSS).

Background

More than 100 shopping malls were competing for attention during the GSS, which took place from 31 May to 28 July. Vivocity needed an engaging campaign to stand out and grow its social-media reach.

Aim

Vivocity wanted to drive foot traffic into tenant shops, expand the mall’s Facebook fan base, and use QR codes in an engaging, memorable and rewarding way.

Execution

...

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